Why the Newport County vs Aston Villa friendly screams Trade Description Act!
‘Who in their right mind would pay £17 to see Newport County against Aston Villa Under-21’s?’
UPDATED: 1/08/2013 with video
There was always something a bit odd about the proposed friendly between Newport County and Aston Villa.
Villa had announced their preseason fixtures against lower league opposition shortly after the end of last season, A month later, a fixture against Newport County was inserted into the schedule, with the date of the match coming two days after the final game of a three-in-six days game run for Villa against lower league teams. Preseason is about fitness, but four games in eight days is pushing it a little, isn’t it?
Still Villa supporters – especially those who reside in Wales – weren’t going to complain. Newport gleefully announced the tickets details. According to them, ‘Aston Villa have also reported a high level of interest in the game from their Ticket Office’. Apparently, Villa were expected to sell the majority of their ‘1,100 away allocation’.
Interestingly, when Aston Villa first announced the ticket details to their supporters on their website a mere three days later, the allocation was less than half of what was stated on the Newport website. It appeared, to get one of the now shrunken ticket allocation of 500 wasn’t going to be easy either; the detailed list of qualification criteria didn’t even stretch down to general sale.
At this point, it’s also worth mentioning the price set by Newport County for this match. £17 for an adult ticket. On their own website above, they state ‘Ticket prices will be the same as last season’s Match Day prices’, as if it was some kind of inflation beating deal.
Lets look at what kind of value this represented to Newport and Villa supporters, when comparing the price to Villa’s three pre-season games against lower league teams, that were played the week before their fixture with Newport: