In recent weeks on MOMS we’ve criticised and been appalled by some of the away ticket prices that Aston Villa supporters have been subjected to recently, most notably Chelsea and Liverpool, so it’s only fair when a club does the right thing by supporters they should be applauded.

For the League Cup fourth round tie at St Mary’s, Southampton are charging Villa fans a very pleasing £12 for an adult ticket.

Liverpool especially should take note that the Saints are also charging Villa fans between the age of 17 and 21, just £7 a ticket (over 65’s too). At Anfield this season, 17-year-olds were expected to pay the full price of £45.

At St Mary’s, u-17’s can get in for £5 too.

While it’s a fair distance to be trekking midweek for a cup game, the progressive pricing from Southampton is most welcome. An allocation of 3,129 tickets has been made for the game.

With this weekend’s Football Supporters Federation (FSF) Twenty’s Plenty protest by supporters of all Premier League clubs happening this weekend (including at Villa vs Stoke), which supports the notion that all away tickets should be £20, the Saints’ gesture also shows that clubs can easily commit to lower prices, as the impact on their finances is minimal, due to the huge influx of TV revenue.

It’s simply a case of where there’s a will, there’s a way.

Hopefully this weekend’s show of supporter solidarity on the issue of ticket prices, plus the examples of Swansea City making all away tickets £22 and now the Saints being aggressive in their pricing to help fans, the penny will drop for clubs next season. A season in which with the new bumper TV deal, they’ll be richer than ever.

UTV

Southampton Away Ticket Prices

Prices are £12 [adults], £7 [O65s/17-21s] and £5 [U17s] – see sales criteria

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