After several weeks of discussion regarding Aston Villa’s Away Season Ticket scheme – including an Away Fan Consultation Group meeting – the club today announced their plans regarding away ticket allocation for the season ahead in the Premier League.
The decision was a tough one.
In many ways the away season ticket acted like speedy boarding, allowing fans for first dibs on away seat choice, although they had to pay an additional membership fee to join it. Some away supporters with near perfect away attendance though, questioned why they should be made to pay any addition fee to tickets they already buy.
With away tickets capped at £30 in the Premier League, any scheme that means supporters have to pay more to access tickets could also be seen as an additional paywall and against the spirit of the away ticket cap.
On a MOMS poll regarding the issue, that was run on the website (as opposed to social media, where you get the casual voters), 55% of supporters voted in abolishing the scheme. A slightly higher percentage than that also voted to terminate it at the Away Fan Consultation Group meeting in June.
Ultimately, it was seen that attendance at previous games was the fairest and most transparent way to allocate tickets – many who were on the away scheme, if they had actually gone to games wouldn’t suffer from it’s withdraw, as they’d still get first choice.
One thing that MOMS did support was the principle that away tickets should not become a closed shop to a select few. The fact that a home season ticket holder might not have a chance to go to an away game in the future seemed unfair and it also perhaps inhibits the growth of the fanbase. If a young fan gets the experience of a Villa away day, then it’ll only make their claret and blue blood run thicker.
MOMS supported the concept of a ballot based on loyalty, for a limited amount of tickets, to at least provide a possibility to see Villa away from home.
With that said, here’s the club’s official release, which includes the date of when Spurs tickets go on release:
Aston Villa Away Tickets Statement
The club can now confirm plans for our away ticket sales for the upcoming 2019/20 season. After consulting extensively with supporters – and also following a benchmarking process with other clubs – we’ve made some changes.
Under new procedures, in order to be fair, transparent and reward loyalty, away ticket criteria will be based on attendance at previous away games from the 2018/19 season as we also withdraw our away season ticket scheme.
The new sales criteria will start at season ticket holders who attended 18+ away games last season all the way through to general sale, with 15+, 12+, 9+, Season Ticket Holders and Claret/Cub members in between.
The first game of the season – away at Tottenham Hotspur – will go on sale next Thursday from 5pm online, subject to allocation and pricing being confirmed in the coming days by the host club.
We appreciate that while this new policy rewards loyalty, it means that it also potentially makes it difficult for a lot of eager fans to attend big Premier League matches on the road.
Therefore, 25 pairs of away tickets for each top-flight game will be made available on Pride Rewards for supporters via a Prize Draw, starting with the clash against Mauricio Pochettino’s Spurs. Winners of the Prize Draw will then have the opportunity to purchase a pair of tickets. We understand that some fans will be disappointed there is no away season ticket scheme for this season but we believe this to be the fairest way to allocate away tickets to supporters who wish to follow us on the road.