Today was the day the Aston Villa marketing team decided to roll out it’s campaign to announce the release date of Aston Villa’s new kit. With the kit being revealed on the 7th of July, the campaign images featured a number seven like window with Christian Benteke striking his signature pose while giving a sneaky glimpse of the new home shirt.
Having read the Talksport rumours in the morning that Benteke would be signing for Liverpool any day soon, the image seemed to back-up what an often reliable Belgian journalist for the daily Het Laaste Nieuws had stated on social media, that both Benteke and his agent weren’t aware of this Liverpool deal.
in previous seasons, Benteke being the main man at Villa is the go-to-guy to be the poster boy for the new shirt campaign and his presence in these campaigns has given fans a certain level of comfort that he’s staying.
Indeed, both Benteke and his agent weren’t even in England at the moment to seal any deal. Seeing the image of Benteke promoting the new club shirt gave the impression that it was business as usual and that the reported £32.5 million release clause hadn’t been triggered yet. And of course, there’s a reason why Talksport is nicknamed Talksh**e.
But then the above promotional image of Benteke was suddenly withdrawn from all of the club’s social media channels puzzling some fans.
Are the club telling us all we need to know and confirming his departure is imminent, or are they just maybe recoiling from supporter’s saying it’s bad taste to use him in their promotion while his future is uncertain and he wants to leave?
The plot thickens. But as MOMS has said before, Villa must hold out for his release clause value and let that determine the player’s future.
UPDATE: The club have used his image again on Tweets to advertise advance orders of the new kit, which says more than what Talksport are chatting.
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