When it comes to transfer windows, there is one old clickbait trick that always rears its head. The rehashing of stories from the previous transfer window. It’s as if hacks have a ‘Last Transfer Window’ draw in their desk to delve into to get material to trot out again.
If a headline/topic proved popular previously, it’s worth one last squeeze to get a bit more ad revenue out of it.
Nowadays, headlines seem to be king, while the actual story is of secondary importance. In fact, some stories are simply padding to justify the headline bait to get you to the site.
Need an example? Here’s a recent one from the Daily Express, that tried to use Villa signing Croatian goalkeeper Lovre Kalinic as a trigger to write some tosh about Jack Grealish joining Spurs in this January window.
Kalinic In, Grealish Out
Jack Wilson – Daily Express
Does Aston Villa ‘done deal’ hint Jack Grealish will join Spurs?
ASTON VILLA could sell Jack Grealish to Tottenham to alleviate their Financial Fair Play worries, claims Dharmesh Sheth.
Villa today closed in on a move to sign Croatia goalkeeper Lovre Kalinic for £5.2million.
Speaking before the signing was done, Sheth told the Transfer Talk podcast that he believed Grealish would not join Tottenham in January.
However, the Sky Sports man admitted that could change with Villa having FFP issues over their head – a situation which is now even more prevalent given Kalinic’s arrival.
Villa could be docked 12 Championship points next season after posting an aggregate loss of £37.1m during their two seasons in the second tier.
[Explains FFP rules]
The signing of Kalinic is likely to put further pressure on the club’s money men to get the figures to add up.
[Blah about Grealish]
“I can’t see Villa selling him in January particularly with them going for promotion back to the Premier League.”
- Just another example of a story seemingly created to fit a headline to get clicks.
- So… Villa would sign a player they couldn’t afford, so they would have to sell Jack Grealish – the cornerstone to their team and who they recently gave a new contract to? Hmmm, ok.
- Let me break it down for you – the Kalinic done deal does NOT hint at Grealish going anywhere.
- So the Sky Sports chap actually said “I can’t see Villa selling him in January”, yet the Express still ran a story making out the Sky Sport reporter had said they could do?
- People are actually getting paid for writing this tosh?
- After last year’s mini-saga, if ‘Grealish to Spurs’ was going to happen, it would have happened then. However, if Villa fail to get promotion this season, feel free to rehash the story next summer when it may have some legs. Also, you can maybe preempt it and even throw in a ‘Jack Grealish hands in transfer request’ story too.
Media Muppet Rating: 9/10
Writing to justify a headline.
If you think the above Grealish article is desperate in terms of creating a headline to bait readers to a website, check out this attempt by the Birmingham Mail [Live]…
Steve Woolston – Birmingham Mail (Live)
Tony Xia breaks his silence with this message for Aston Villa fans
This is what the Chinese businessman has had to say to Aston Villa fans
Aston Villa co-owner Dr Tony Xia has broken his Twitter silence to wish his followers a Happy New Year.
The Chinese businessman has taken somewhat of a back seat in recent months after Villa’s failure to get promoted led to financial problems for the club.
[Then a blah, blah, blah back story of the new owners coming in and Xia losing majority control]
- ‘Tony Xia breaks his silence with this message for Aston Villa fans’ – big headline, I wonder what his message could be on New Years day? Hmmm.
Happy new year to all! pic.twitter.com/iSye7YUyef— Dr. Tony Xia (@Dr_TonyXia) January 1, 2019
2. This. Does. Not. Warrant. A. Story.
3. Again, inane padding out of a story to try and justify a headline to a story that should have never have been written.
4. Most people on Twitter wished people a Happy New Year.
Media Muppet Rating: 10/10
A total waste of time.
Speaking of a waste of time…over to the Daily Express again…
Jack Wilson (again) – Daily Express
Aston Villa will make transfer announcement TODAY about Chelsea striker Tammy Abraham
ASTON VILLA will make an announcement on the future of Tammy Abraham today.
According to BT Sport reporter Chris Ford, Villa will confirm to fans at half-time of their FA Cup clash with Swansea.
And it’s expected to be bad news as they are poised to confirm Abraham is leaving the club.
We don’t need to go on…
- This story made me laugh when I read it. How ludicrous to even think that Aston Villa (or any club) would announce at half-time of a game, with 30,000+ fans present, that one of your top players was off. What a great way to troll the faithful at Villa Park and spoil their afternoon. What kind of mood would they be in for the second-half?!
- This announcement was never going to happen. Plus, it didn’t happen at full-time either – ‘Sorry for the c**p result, here’s some more bad news to mess with your weekend..’ It seems BT Sport were getting a little too excited and ahead of themselves.
- Does Jack Wilson of the Daily Express actually exist? If so, does he actually spend five seconds thinking about what he is writing? Or is the name Jack Wilson just a pseudonym for a clickbait bot that just randomly puts headlines and stories together, through algorithms created to generate traffic to the site (pretty much what is happening anyway, but with the use of human bots).
- Did Villa fans actually believe Villa were going to make an announcement at half-time?
Media Muppet Rating: 7/10
It’s a 10/10 for wasting everyone’s time, but at least it was amusing in its dumbness.
If you spot any Media Muppetary when it comes to Aston Villa reporting, do drop MOMS a line via email or social media. UTV